LECTURE 1: Who Am I and What Success Have I had with Personal Branding?
LECTURE 2: What You Can Achieve with this Course
MODULE 1.1: INTRODUCTION
MODULE 1.2: WHY YOU SHOULD HAVE A PERSONAL BRAND
MODULE 1.3: WHO SUITS A PERSONAL BRAND?
MODULE 1.4: WHY LEVERAGE THROUGH SOCIAL MEDIA
MODULE 2.2: MISCONCEPTIONS OF IMAGE
MODULE 2.3: IDENTIFY YOUR TRUE GOALS
MODULE 2.4A ACTIVITY DESCRIPTION: REDISCOVER WHAT'S TRULY IMPORTANT TO YOU
MODULE 2.4B DOWNLOAD: UNDERSTANDING YOUR GOALS
MODULE 2.5: WHAT IS TONE OF VOICE?
MODULE 2.6: YOUR PERSONALITY x TONE OF VOICE
MODULE 2.7A ACTIVITY DESCRIPTION: DISCOVER YOUR TONE OF VOICE
MODULE 2.7B DOWNLOAD: DISCOVER YOUR TONE OF VOICE
MODULE 3.1: EVERYONE HAS A USP
MODULE 3.2: FORMULA TO DISCOVER YOUR USP (OVERVIEW)
MODULE 3.3: YOUR BACKGROUND AND YOUR USP
MODULE 3.4: YOUR PASSIONS AND YOUR USP
MODULE 3.5: YOUR STRENGTHS AND YOUR USP
MODULE 3.6: USP SAMPLES
MODULE 3.7A ACTIVITY DESCRIPTION: DEFINE YOUR USP
MODULE 3.7B DOWNLOAD: DEFINE YOUR USP
MODULE 4.1: CREDIBILITY, INFLUENCE, KNOW-LIKE-TRUST
MODULE 4.2: WHAT IS IMAGE?
MODULE 4.3: CREDIBILITY THROUGH IMAGE
MODULE 4.4: INFLUENCE THROUGH IMAGE
MODULE 4.5: KNOW, LIKE, TRUST
MODULE 5.1: PERSONAL BRANDING THROUGH SOCIAL MEDIA INTRO
MODULE 5.2: SOCIAL MEDIA AUDIT
MODULE 5.3: AUTHENTICITY VS. PERFECTION
MODULE 5.4: CONTENT AUDIT
MODULE 5.5: UNDERSTANDING SOCIAL MEDIA PLATFORMS
MODULE 5.6: YOUR BEST PLATFORM
MODULE 6.1: CONTENT GROWTH OVERVIEW
MODULE 6.2: BE RELEVANT
MODULE 6.3: SCHEDULING
MODULE 6.4: KICKSTART YOUR CONTENT
MODULE 6.5: CONTENT BEFORE TOOLS
MODULE 6.6: KEEP IMPROVING YOUR CONTENT
MODULE 6.7: THE END! TRUTH AND PROOF
BONUS CONTENT!